Over the years I’ve seen so many people get stuck because they have a great idea for a business, they have a product to sell, they have a message to share, they are service providers, they are healers or coaches, or speakers. They are ready to go! And the first thing they are told is you need to have an online presence.
So they start asking questions in Facebook groups like “What platform should I use?” “What should I name my business?” “What logo do you like better?” Or worse, they jump right to Facebook Ads! And they get stuck because the thought of all the things puts them in analysis paralysis, cost overwhelm, and decision fatigue, or they feel like they don’t know what they don’t know.
Then they try to build a website themselves and get hung up on the technical stuff. Seen it a hundred times.
So if I could do it all over again and was starting out today, here’s what I would do: Instead of trying to figure it all out myself, I’d outsource this job to someone who could help with the naming, branding, website design, the whole shebang.
And the second item I’d outsource is to set up your “calls to action.”
In this short video, I’ll show you some examples.
This month’s theme is Outsourcing Strategies. I thought we’d start off with what to outsource when you’re first starting out.
There are the usual things: “I just want to get things off my plate to get more time back” But, before you begin that, and I didn’t really think about this until over the holidays. I was in my Facebook groups interacting and catching up on things and many people were starting to do webinars and the questions were “how do I get started with webinars, what platforms do you use, how much do I spend on Facebook ads, should I do Facebook ads?”
And I always start with the basics. Things like, “Where is your website, I want to look at that.” And sometimes they come back with “I don’t have a website.” And I thought, “I would start there.”
Because if you don’t have a website then how will you be doing list building? How will people find out about you? You can run Facebook ads all you want to a landing page and have people go there, but more times than not, people are going to want to find out more about you.
Having a website and having an online presence is so key. That’s what I would start off with – outsourcing that project.
If you want to go down the do-it-yourself route, you can. But I’ve found that people who do that get analysis paralysis, tech overwhelm, decision fatigue and they don’t know what they are doing. Then, a few years down the road when they want to do something else, they have to start all over.
So if you want to cut to the chase right from the get-go, hire a company to do that for you. And I have a resource for you, it’s Annie Franceschi of Greatest Story Creative. She was the one I went to when I was trying to consolidate my businesses because I had too many colors, and fonts, and messages. She helped me consolidate that, but if I could do it all over again, I’d definitely go to her first.
After you get your web presence set up, then the next thing you need to have ready to go on your website is that initial call-to-action. What do you want people to do when they come to your website? If you go to my website you’ll see that I want you to sign up for a free course.
This is where the programs like Aweber and Mailchimp come in really handy and there are many many people out there who can spend a few hours to set this up for you and have it run on autopilot.
If your call-to-action happens to be a phone call, then that’s where you’ll have your Acuity, TimeTrade, Calendly, time scheduler programs. But, I always say, even if you have that as your initial call-to-action, make sure you have that secondary, that transactional call-to-action going on so that in case they aren’t ready to sign up for a free call with you, at least they can download something of value and get on your list.
So, the first thing to outsource is your web presence and that means having a really good website. Yes, you can go it alone, there are lots of do-it-yourself programs out there, but I recommend going to one person to do your branding, your colors, your website. They can even do your videography, copywriting, and yes it is worth the investment.
Secondly, set up that initial call-to-action. Third, get a secondary call-to-action if your first call-to-action is to schedule a phone call. Always have something set up so that someone can download something and get on your list.
Catch up on other Outsourcing Strategies episodes + resources mentioned in the video:
- [Video] Three Ways to Outsource Your Customer Service
- [Video] Outsourcing Your Social Media the Right Way
- [Video] Outsourcing to a Virtual Assistant
- Annie Franceschi of Greatest Story Creative for website design, branding, and highlighting your value
- List managers, autoresponders, and recommended online schedulers
- Want to grow your team? Contact Nina Feldman Connections for recommendations
Did you enjoy this episode and want to put it into action? Grab this template pack!
Work From Home Planner
If you’re working from home, or you’re a stay at home mom, then this is the planner for you. Our new way of living means that we’re more likely to spend a lot more time working from home, so I’ve made a planner to help you get the most out of your stay at home working life.
Let’s look at all of the things that this planner will help you do if you work from home.
You’ll find planner pages to help you schedule such as a daily planner, weekly planner, monthly planner, and more.
To Do Lists
Use the built-in to-do lists to write down and keep track of all of the tasks and things you need to do, to stay on top of things, and to get things done.
You’ll also find pages to help keep you accountable with “rate your week” sheets.
Goals & Projects
I’ve also included pages and trackers to help you plan your projects, calls, and tasks.
Many more pages included
There are so many pages included in this planner, 29 in total, and you’ll find everything you need to plan your day-to-day activities in style.
Here’s what you get:
- Broken down daily and weekly pages give you the ability to plan each day and week in detail
- Pages for project planning, call log, task trackers
- Lots of sheets for habit building, dreaming and ideas, and goal setting make future planning simple, while dedicated notes and contacts pages put all information at your fingertips
- Doesn’t contain dates so you can re-use it forever!