#51: What to Outsource When You’re Just Starting Out

Jan 6, 2019 | Office Operations

Over the years I’ve seen so many people get stuck because they have a great idea for a business, they have a product to sell, they have a message to share, they are service providers, they are healers or coaches, or speakers. They are ready to go! And the first thing they are told is you need to have an online presence.

So they start asking questions in Facebook groups like “What platform should I use?” “What should I name my business?” “What logo do you like better?” Or worse, they jump right to Facebook Ads! And they get stuck because the thought of all the things puts them in analysis paralysis, cost overwhelm, and decision fatigue, or they feel like they don’t know what they don’t know.

Then they try to build a website themselves and get hung up on the technical stuff. Seen it a hundred times.

So if I could do it all over again and was starting out today, here’s what I would do: Instead of trying to figure it all out myself, I’d outsource this job to someone who could help with the naming, branding, website design, the whole shebang.

And the second item I’d outsource is to set up your “calls to action.”

In this short video, I’ll show you some examples. 

This month’s theme is Outsourcing Strategies. I thought we’d start off with what to outsource when you’re first starting out.

There are the usual things: “I just want to get things off my plate to get more time back” But, before you begin that, and I didn’t really think about this until over the holidays. I was in my Facebook groups interacting and catching up on things and many people were starting to do webinars and the questions were “how do I get started with webinars, what platforms do you use, how much do I spend on Facebook ads, should I do Facebook ads?”

And I always start with the basics. Things like, “Where is your website, I want to look at that.” And sometimes they come back with “I don’t have a website.” And I thought, “I would start there.”

Because if you don’t have a website then how will you be doing list building? How will people find out about you? You can run Facebook ads all you want to a landing page and have people go there, but more times than not, people are going to want to find out more about you.

Having a website and having an online presence is so key. That’s what I would start off with – outsourcing that project.

If you want to go down the do-it-yourself route, you can. But I’ve found that people who do that get analysis paralysis, tech overwhelm, decision fatigue and they don’t know what they are doing.  Then, a few years down the road when they want to do something else, they have to start all over.

So if you want to cut to the chase right from the get-go, hire a company to do that for you. And I have a resource for you, it’s Annie Franceschi of Greatest Story Creative. She was the one I went to when I was trying to consolidate my businesses because I had too many colors, and fonts, and messages. She helped me consolidate that, but if I could do it all over again, I’d definitely go to her first. 

After you get your web presence set up, then the next thing you need to have ready to go on your website is that initial call-to-action.  What do you want people to do when they come to your website? If you go to my website you’ll see that I want you to sign up for a free course.

This is where the programs like Aweber and Mailchimp come in really handy and there are many many people out there who can spend a few hours to set this up for you and have it run on autopilot.

If your call-to-action happens to be a phone call, then that’s where you’ll have your Acuity, TimeTrade, Calendly, time scheduler programs. But, I always say, even if you have that as your initial call-to-action, make sure you have that secondary, that transactional call-to-action going on so that in case they aren’t ready to sign up for a free call with you, at least they can download something of value and get on your list. 

So, the first thing to outsource is your web presence and that means having a really good website. Yes, you can go it alone, there are lots of do-it-yourself programs out there, but I recommend going to one person to do your branding, your colors, your website. They can even do your videography, copywriting, and yes it is worth the investment. 

Secondly, set up that initial call-to-action. Third, get a secondary call-to-action if your first call-to-action is to schedule a phone call. Always have something set up so that someone can download something and get on your list. 

Catch up on other Outsourcing Strategies episodes + resources mentioned in the video:

Did you enjoy this episode and want to put it into action? Grab this template pack!

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